Negative Effects of Racial Discrimination - 1683 Words

America is the country where people immigrate to in order for them to live out their dream. The â€Å"American dream† is something that everyone believes they can accomplish, but is that really the case? America is one of the most developed and industrialized countries in the world, but we are not perfect by any means. America was founded on opportunity, and that is why many African American’s, Middle Easterners, and Hispanics have immigrated to this country. They did not know about the discrimination in this country though, when they moved here. Is it really possible for African American’s and Hispanics to live the â€Å"American dream† if they are discriminated against in the workplace, and many other places? Although America is doing a lot to†¦show more content†¦This means that you are shaped, in a way, by the world around you. Your parents have the biggest role, but TV shows, media and commercials all play a part too. When you are growing up, you think that what is on TV has to be true. For example, when I was in elementary school, I watched shows that involved kids in high school. I thought high school would be exactly like what I saw on TV, but it definitely was not. This is just like if you watch a TV show when you are growing up that has an African American as the â€Å"bad guy,† you are more likely to associate African American’s with crimes. Another factor that contributes to discrimination is social conformity. There is this pressure in our culture to conform, to our family or our friends’ views. Agreeing with the prejudices and other beliefs that your family believes in can even bring support from family members or friends in other areas. The third factor that can contribute to discrimination is ethnocentrism. This is the judgment of another culture based off of the beliefs of your own culture. This also involves being suspicious of outsiders who come in to your culture, which can cause you to discriminate against them. The fourth factor is economic competition. By this, I mean that when you are competing with someone for a job, or promotion in a company, you will judge the person who you are up against. Bosses of companies also may do this when hiring a new person, if they have two people of two different skin colorsShow MoreRelatedThe Negative Effects Of Racism : Segregation And Violence1400 Words   |  6 PagesNegative Effects of Racism: Segregation and Violence Racial discrimination affects many minority groups and this issue still occurs to this day. Racial discrimination is the act of treating others differently because of the color of their skin. Although there have been laws placed to prohibit racial discrimination, racism still occurs and continues to have many negative effects to minority groups today. The negative effects of racial discrimination are discussed in the fiction novel, To Kill a MockingbirdRead MoreRacial Discrimination And Its Effects On People And Society1653 Words   |  7 PagesRacial discrimination has many effects on people and the society, and these effects are mostly negative. In To Kill a Mockingbird, Harper Lee, the author, demonstrates racial discrimination and its effects through Tom Robinson s case. Tom Robinson is accused of raping and beating Mayella, and Atticus Finch is the man who steps up to defend this innocent man in the town of Maycomb, where everyone was decided from racial prejudice. In the three following sources, Montgomery Boycott, White PeopleRead MoreEffects Of Racial Discrimination In To Kill A Mockingbird1526 Words   |  7 PagesRacial discrimination is when you treat someone differently based on the color of their skin or when you think different races exist in the world. Racial discrimination comes in two different forms extrinsic and intrinsic. Extrinsic is when you believe that a certain race is bad. Intrinsic racism is when you have a specific hatred towards a certain race. To Kill a Mockingbird, a novel that shows many forms of racial discrimination that was written b y Harper Lee in the 1960’s. In To Kill a MockingbirdRead MoreDiscrimination : Discrimination And Discrimination947 Words   |  4 Pages Discrimination is an action or practice that excludes disadvantages or merely differentiates between individuals on the basis of some ascribed or perceived trait. Discrimination can be caused by stereotyping and prejudice. Stereotyping is a widely fixed and oversimplified image or idea of a particular type of person. Prejudice is a preconceived opinion that is not based on a reason or an actual experience. Some groups that are more likely to be discriminated against are; women, ethnic minoritiesRead MoreRacism And Racism1199 Words   |  5 Pagesdocked in Virginia and slavery began but slavery did not end until December of 1865 (Wickham, 2014). Although slavery ended, Blacks in America still had to face discrimination and racism from the Ku Klux Klan (KKK), a white supremacists group that terrorized Blacks in the South. Recently, Blacks in America have faced institutional discrimination by mass incarceration and a large percentage of Blacks being killed by police violence, with a ma jority being unarmed. As stated by the Mapping Police ViolenceRead MoreMedia s Impact On Society956 Words   |  4 PagesThe media, or communication outlets, has a huge part in the racial divide, prejudices, oppressions and discriminations in America. These outlets include newspapers, television, internet, and/or radio. Over the recent years, stereotyping and discrimination has been greatly enhanced by media outlets. Even though the media has enhanced these harmful issues, the media can improve all of the factors by making changes to how they portray different races and ethnicities. â€Å"The media can influence peopleRead MoreDiscrimination Against African American Race1133 Words   |  5 Pages Discrimination against the African American Race Brian Barracks Social Psychology Dr. G. Austin Abstract Discrimination against African-Americans has been going on for many decades. Many African-Americans are still suffering from the effects of this. Many people who discriminate do not bother to analyze the damage that this is causing. Many African-Americans are suffering from stress problems, mental health issue, and some suffer from chronic stress. This issue has escalated for manyRead MoreDiscrimination in Of Mice and Men886 Words   |  4 Pages Discrimination is a problem that plagues those whose qualities are vulnerable. There are many examples of discrimination in the novel, Of Mice and Men. The characters face discrimination in many different ways including racial, age, gender, and disability. Crooks, the black stable buck, is the victim of racial discrimination. Candy, the old swamper, is a victim of the age discrimination. The victim of gender discrimination is Curleys wife because she is a woman. Life of the victims is hard becauseRead MoreRacial Profiling And The Civil Righ ts Movement993 Words   |  4 Pagesmany people continue to say that race relations has increasingly improved after the civil rights movement, racism still occurs today. Discrimination and racism toward Blacks was considered normal after the Civil War and before the civil rights movement. Many white people could openly abuse black people in the streets and no one would care. Racism and discrimination only happens at a mid extent today, which is not as often as a when Richard lived. Richard Wright was born after the Civil War, but beforeRead MoreRacsim in Sports Essays1020 Words   |  5 Pagesbecause the whites seem to view them as inferior. Does racial discrimination also exists in sports? Yes. Racial discrimination has also impacted negatively on the ethics of sports and the code of conduct of athlete. Is of no surprise that racial discrimination has mainly welcomed itself into sports, has this has been an issue which have perplexed many of sports analysts the 21st century. Bu t, what are likely the effects of racial discrimination on sports? Firstly,

Mythic Hero s Journey The Odyssey And The Wizard Of Oz

Mythic/Hero’s Journey: The Odyssey and The Wizard of Oz The Mythic/Hero’s Journey is a story that has been passed down to every culture being told by people. The Mythic/Hero’s Journey is a path that is described as going to various stages. It has a beginning point which is the â€Å"ordinary point† and an ending point which is the â€Å"return.† Throughout this journey one encounters the call to adventure, refusal of call, mentor, crossing the threshold, enemies, death, reward, and road. These stages can be seen in many descriptions of the journey but some can be missed out on and the most important ones are just included. This journey can be seen in classical literature, modern literature,theater, film, and etc.. A modern literature may not†¦show more content†¦Throughout his journey, Athena saves Odysseus several times and gives him gifts and information that help him throughout his journey. Crossing the threshold, this stage five, when on the journey Odysseus and the others are traveling by boat whi ch means they are on sea. Poseidon who is the god of the sea is not a friend of Odysseus, this is because Odysseus blinded Polyphemus, the cyclops, who is Poseidon’s son. At this point Poseidon had created a storm that throws Odysseus and everyone else off course. Stage six includes Tests, allies and enemies, Odysseus faces many things such as the Lotus Eaters, Sirens, Scylla and Charybdis, and the Cattle of the Sun God. Odysseus and his crew end up in a land of lotus eaters due to the storm. The natives on the land give some of the men the intoxicating fruit, the fruit made them forget their longing for home and they just wanted to stay on the land and eat more lotus flowers. The Sirens are three dangerous women who seduce sailors nearby with their enchanting music and voices to cause a shipwreck. When Odysseus and some of his men were on sea, Odysseus tells his men to plug their ears with beeswax and make them tie him to the ship because he wanted to experience the sirens. Another challenge they face is Scylla and Charybdis. Scylla is a sea monster who lives under a dangerous rock, she threatens passing ships. In this journey Scylla eats six of Odysseus crew members. Charybdis is a

Oedipus The King Dramatic Irony Greatly Influenced The...

Literary Essay Tenzin.Youden In Sophocles’ play â€Å"Oedipus the King†, dramatic irony greatly influences the audience’s perception of Oedipus. When creating Oedipus the King, Sophocles understood that his audience would know the outcome of the play before the completion, so he was determined to create a play, which was interesting, yet deliberately revealing at the same time. Sophocles purposely provided explicit scenes within the play that was incredibly ironic but was only grasped by the audience and not the characters. There are several examples of such scenes, including when; Oedipus mocks Tiresius for being blind, which is a form of verbal irony. Another example of dramatic irony is when Oedipus hears his prophecy to murder his father and sleep with his mother; he flees to the city and unknowingly fulfills the prophecy. The final example of dramatic irony is when Oedipus realizes that his sense of sight was useless he couldn’t â€Å"see† the truth that was front of him b ut as he was a blind beggar, he came to understand the whole truth. Oedipus is an intelligent, curious and perseverant hero whose traits eventually lead to his downfall. He unknowingly completes the prophecy and commits incest, but the audience is fully aware of the situation. Oedipus was a sighted man who was not able to see the truth while Tiresius was a blind prophet who was physically handicapped but was still able to understand andShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore

Review on Article - What Is the Right Supply Chain for...

What Is the Right Supply Chain for Your Product ? Article by Marshall L.Fisher INTRODUCTION †¢ Marshall L.Fisher is the Stephen J.Heyman Professor of Operations and Information Management and co-director of the Fishman-Davidson Center for Service and Operations Management at the University of Pennsylvania’s Wharton School in Philadelphia. †¢ His current research focuses on how to manage the supply of products with hard-to –predict demand. Devising the Ideal Supply-Chain Strategy †¢ According to research by Marshall L.Fisher, before devising a supply chain, consider the nature of the demand for your products. †¢ For example , product life cycle, demand predictability patterns ,product variety market standards for lead time †¦show more content†¦For any company with innovative products, the rewards from investment in improving supply chain responsiveness arc usually much greater than the rewards from investments in improving the chain’s efficiency. Most Important in this environment is to read early sales numbers or other market signals and to react quickly so that the crucial flow of information occurs not only within the chain but also the marketplace to the chain. Example – Compaq – decided to continue producing certain high-variety , short-life-cycle circuits inhouse rather than outsource them to a low –cost Asian country, because local production gave the company increased flexibility and shorter lead times . †¢ †¢ †¢ †¢ EFFECTIVE SUPPLY CHAINS Efficient Supply Responsive Supply Efficient Supply of Functional Products †¢ †¢ †¢ Replacement of cost reduction/cutting cost To reach the point of diminishing returns within their organization’s own boundaries. Better coordination across corporate boundaries with suppliers and distributors presents the greatest opportunities. Eg – Campbell – offers some valuable lessons. Soup is a functional product with price sensitive demand, Campbell was correct to pursue physical efficiency get higher profits. Responsive Supply of Innovative Products †¢ †¢ Uncertainty in demand Managers must need to understand each of 4 tools and blend them in a recipe that’s rightShow MoreRelatedArticle Review- What Is the Right Supply Chain for Your Product?1179 Words   |  5 PagesArticle Review- What is the right supply chain for your product? by Marshall L. Fisher What is the right supply chain for your product ? is the question asked by Marshall L. Fisher in his article titled, â€Å"What is the Right Supply Chain for Your Product ?† published in March-April 1997 issue of the Harvard Business Review. Author raises the question stating the fact that new ideas and technology implemented haven’t lead to improved performance. Performance has not become better but rather in atRead MoreArticle Review- What Is the Right Supply Chain for Your Product?1173 Words   |  5 PagesArticle Review- What is the right supply chain for your product? by Marshall L. Fisher What is the right supply chain for your product ? is the question asked by Marshall L. Fisher in his article titled, â€Å"What is the Right Supply Chain for Your Product ?† published in March-April 1997 issue of the Harvard Business Review. Author raises the question stating the fact that new ideas and technology implemented haven’t lead to improved performance. Performance has not become better but rather inRead MoreReview on Article - What Is the Right Supply Chain for Your Products1505 Words   |  7 PagesWhat Is the Right Supply Chain for Your Product ? Article by Marshall L.Fisher INTRODUCTION †¢ Marshall L.Fisher is the Stephen J.Heyman Professor of Operations and Information Management and co-director of the Fishman-Davidson Center for Service and Operations Management at the University of Pennsylvania’s Wharton School in Philadelphia. †¢ His current research focuses on how to manage the supply of products with hard-to –predict demand. Devising the Ideal Supply-Chain Strategy †¢ According toRead MoreBenefits Of A Supply Chain Management Essay1697 Words   |  7 PagesA supply chain management may be defined as the process involving all the activities like planning, organising, implementing and controlling the cost effective flow of goods from the point of origin to the point of consumption. This involves various other activities which is required to add value to the product along the supply chain like procurement, sourcing and conversion of the products. There are a lot of players involved like the suppliers, manufacturers distributors etc. They have to haveRead MoreAmerican Tool Works2448 Words   |  10 PagesVILLANOVA UNIVERSITY VILLANOVA SCHOOL OF BUSINESS FTE MBA Program CMB 8050 - 001: VIRTUAL SUPPLY CHAIN MANAGEMENT Spring 2010 Dr. Matthew J. Liberatore Phone No.: (610) 519-4390 Office: 3072 Bartley Hall Fax No.: (610) 519- 6566 E-mail address: matthew.liberatore@villanova.edu Class web site: http://www.homepage.villanova.edu/matthew.liberatore/CMB8050 Class schedule: Thursdays 6:00 p.m. – 9:30 p.m. Office hours: Tuesdays and Thursdays 11:00 a.m. – 12:00 p.m., Thursday 5:30 p.m. –Read MoreMKTG 2001 COURSE OUTLINE 2014 2015 SEMESTER 2 12009 Words   |  9 Pagesand tell you. LECTURE SCHEDULE WEEK TOPIC CHAPTERS 1-4 What is Marketing Marketing Basics Philosophies of Marketing Marketing and Society The Marketing Environment Strategic Planning and Marketing Planning The Marketing Management Process The Case Analysis Methodology –see CAVE HILL E-LEARNING 1,2,3 5 Marketing Research 4 6 Market Segmentation, Targeting and Positioning 7 7 Consumer Behaviour 5 8-12 The Marketing Mix – Product, Price, Distribution and Promotion 8,9,10,11,12,14,15,16 * onlyRead MoreImportance Of An Effective Supply Chain Strategy2243 Words   |  9 PagesIMPORTANCE OF AN EFFECTIVE SUPPLY CHAIN STRATEGY Executive Summary Fundamental to any business organisation is the need to have an effective supply chain strategy (Aronsson, Hakan Maria, 2006). This is achieved mainly by how an organisation can develop and implement its supply chain strategy. Development and implementation of these strategies may differ from one institution to another, but the general idea is the same across all organisations (Brewer, Thomas, 2001). This article, therefore, shows theRead MoreProduct Process Matrix3847 Words   |  16 PagesThe product-process matrix, developed by Hayes and Wheelwright in 1979 was designed to show the trade-offs in operations and marketing by linking product plans and process choices. The model is based on traditional trade-offs evident in a single manufacturing facility environment. The product-process matrix has been empirically tested, but improvements in operations flexibility by applying advanced technologies have caused many to question the models continued validity. In recent years, the en vironmentRead MoreHbr Reflection Retail Doesnt Cross Borders1456 Words   |  6 Pages2012 Subject matter: HBR Reflection Retail Doesn’t Cross Borders -Here is why and what to do about it- Reflection The article at hand Retail Doesnt Cross Borders- Heres why and what to do about it written by Marcel Corstjens, the Unilever Chaired Professor of Marketing at Insead, and Rajiv Lal, the Stanley Roth Sr. Professor of Retailing at Harvard Business School, was published in the Havard Business Review of April 2012 on the pages 104-111 and deals with the issues of expanding abroad forRead MoreEssay about Case Study 1706 Words   |  3 Pageshighly paid workers with lower-paid workers did or did not cause Circuit City to perform so poorly. How confident are you in your evaluation? Why? After reviewing the article, one can be confident that the replacement of highly paid workers was what made Circuit City perform poorly, which led to Circuit City closing. One can be confident that high paid skilled workers is what hurt Circuit City due to Best Buy being able to outperform Circuit City with less quality people and lower wages. Highly paid

Men Better Leaders Than Women Free Essays

Leadership is very important in our human life in day no matter what happen when living in a society or others else. What meaning of leadership we know? It is the activity of leading a group of people or an organization, or the ability to do this. That is a definition we should know before we discuss more details about it, when we talk about leadership first commonly we wonder who the better leader between men and women. We will write a custom essay sample on Men Better Leaders Than Women or any similar topic only for you Order Now In my opinion, I chose men the best to take as a leader. There are several reasons why I chose men from women as a leader. First of all we can say that men has a good leader than women because men has a better leadership style then other, leadership style is a most important thing that criteria to be as a leader professional, physical and mental strength of a man better than women we can see today men have been much more successful in other aspect he try to take small thing very perfect in decide maker before give the one instruction or rule, that why to be a good leader must have that criteria to successful in their commitment. Different than women she just judge the thing without the impact to the future this problem not too good as a professional leader, Beside that women is an emotional human than men so every day they are have many mood that can influence their commitment different than men is a strong and courageous in all aspect that happen to her every day that can manage all problem so effective. Men are committed to their job than women for as a good leader committed is a very need in a person to guide his subordinate easily. Apart from that men have a best communication skill when as a leader, a good communication skill to be more confidence level that he is a good leaders than women How to cite Men Better Leaders Than Women, Essay examples

Intoxication Stimulant Use In Night Economy â€Myassignmenthelp.Com

Question: Discuss About The Intoxication Stimulant Use In Night Economy? Answer: Introduction: Considering the popularity of bars and night clubs in Australia, Nocturnal Night Club will be set up at Melbourne, Australia, offering music, dance and other forms of entertainment every night, from 10 PM onwards. As an entertainment venue, it will also serve food and alcoholic beverages. This report intends to provide an insight into the immediate market condition in which the company intends to operate, as well as the future plans of the company regarding its staff requirement and budget process. Market Segment: As far as the market segment of the nightclub is concerned, it intends to attract the attention of the youngsters, who love to stay outside and party all night (Aghdaie et al. 2013). Since there are too many night clubs in Australia, targeting the young Australian population, Nocturnal intends to attract the attention of the students (both male and female) studying in the Australian colleges of Melbourne. The market segment comprises of male and female students of Australia (both native and foreign) belonging to the age group of 18 to 22 years. Figure 1: Market Segment of Nocturnal Night Club Source: (Created by the Author ) Market Analysis: Although the market of night club industry has good prospect in future, declining alcohol consumption as well as decline in gambling expenditure have constrained the growth of the night clubs in Australia. Over the next 5 years, the night club industry of Australia is expected to witness a 1.2% growth (Pennay et al. 2015). Despite the growing elderly population in Australia, the demand for night clubs will continue to soar, as it is famous for offering educational opportunities to students across the globe. New, innovative ideas such as cocktail lounges and adjoining wine bars, are expected to boost the growth of the industry. Business Plan: Since already there are too many night clubs in Melbourne, Nocturnal will attain competitive edge by attaining product and service differentiation. First of all, keeping in consideration, the growing health consciousness amongst the consumers, the bar will offer healthy upscale products such as craft beer and organic food, to its consumers. Next, it will introduce a Free Fun Friday scheme, whereby it will offer unlimited food and beverage products to the first 5 visitors of the bar. The club will also organize plenty of events throughout the year to boost the foot traffic at the bar. Mission Statement: The Mission Statement of Nocturnal Night Club is to create an ambience and offer quality products that will enhance customer satisfaction, respond to consumer entertainment needs. Food and Beverage Menu: Bacon BBQ Slider All Pastor Chicken All American Slider Grilled Spicy Shrimp Steak and Egg Slider Carne Asada Buffalo Chicken Slider Filet Magnon Slider Green Initiative: Sustainability is an important aspect of the companys vision statement. The night club will use recyclable glass bottles only, serve organic wine to its consumers, and will organize a Zero Waste Bar, whereby any waste food will be served to the impoverished and less privileged Australians. Further, a solar rooftop panel and a waterless urinal will also be created to reinforce its sustainable approach (Head et al. 2013). Marketing Concepts in Implementing Business Plan: Product: Nocturnal will offer a variety of beer, wine and different liquors and mixed drinks and snacks to the college age men and women, residing in Australia. Price: The night club will follow a low price strategy at the beginning, offering lucrative discounts to consumers, coming with more than 2 persons, as it will help in increasing the foot traffic of the place. Place: Promotion of service will primarily be done through social media channels. Besides, flyers and banners will also be used for promotion near the Melbourne colleges and high schools. Promotion: Since demographically, the target audience of Nocturnal comprises of young, vibrant college going students, the product and service will be promoted via social media channels, preferably Facebook, Instagram and Twitter (Grinblatt and Titman 2016). Level of Service: Service excellence will be a priority for Nocturnal. Each of the visitors will be treated with utmost duty and care, and there will be 5 supervisors to ensure consumer safety and comfort. Staff and Budget: List of People Needed to be Hired: 10 Bartenders 5 Security Staffs 4 Waiters 2 Buzzers 2 DJ 3 cleaning Staffs 2 Managers 5 Supervisors Staff Skills Needed in Business: Teamwork Assertive communication skills Time management Integrity Customer service Persuasion Team work Numeracy Estimated Budget : Product Acquisition Price Registration Fee $750 Marketing promotion expense $350 Stationary Expenses $500 Operational Cost $650 Cost of furniture such as Telephone, TVs, Sound System, tables and chairs et a $4000 Miscellaneous $2000 Total $8250 Year 1 Year 2 Year 3 Current Interest Rate 10% 10% 10% Long-term interest rate 10% 10% 10% Tax rate 0% 30% 30% Others 0 0 0 In order to ensure overall quality, the night club will be supervised daily and a report will be made on each day activity. The quality of food and beverages will be ensured, and a customer survey will be conducted at periodic intervals. Floor Plan: In order to reduce cross- contamination by separation, separate entry and exits will be created. The central kitchen area will be kept totally separate from the dirty areas where people will dance. At the same time, the clean functions will be kept separate from dirty functions - (e.g. a corridor separates the refuse area and swill area from the kitchen area). Reference List: Aghdaie, M.H., Zolfani, S.H. and Zavadskas, E.K., 2013. Market segment evaluation and selection based on application of fuzzy AHP and COPRAS-G methods.Journal of Business Economics and Management,14(1), pp.213-233. Grinblatt, M. and Titman, S., 2016.Financial markets corporate strategy. Head, L.M., Farbotko, C., Gibson, C.R., Gill, N.J. and Waitt, G.R., 2013. Environmental issues and household sustainability in Australia. Pennay, A., Miller, P., Busija, L., Jenkinson, R., Droste, N., Quinn, B., Jones, S.C. and Lubman, D.I., 2015. Wide?awake drunkenness? Investigating the association between alcohol intoxication and stimulant use in the night?time economy.Addiction,110(2), pp.356-365.

Expansion of Branding in Marketing †Free Samples to Students

Question: Discuss about the Expansion of Branding in Marketing. Answer: Introduction: Olive oil is considered as most useful oil for the fitness because this oil contains Vitamin E, and any kind of preservatives are not present in it. This oil is extensively used for the purpose of cooking across the globe. People prefer olive oil because of its health benefits, and it is considered as replacement of saturated fats such as it reduces the risk related to the heart disease. Olive oil is considered as vital part of the Mediterranean diet, Greek civilization and culture. From many years, olive oil is used in different products such as in soaps and cosmetics. It is also used for the purpose of food and fish storage. Additionally, this oil is used by Greek Orthodox Church for baptism. Olive oil is also used in medicines (Wharton, n.d.). In 2018, experts expected that there is massive decline in the production of olive oil across the globe. New Zealand is considered as developing producer of high-quality olive oil. This paper provide brief of UK market in context of New Zealand oil producers for exporting their products in UK. This paper states the barriers, constraints, and opportunities related to UK olive oil market and marketing strategies that need to be adopted. Lastly, paper is concluded with brief conclusion management. Olive oil production in New Zealand: New Zealand (NZ) harvest more than 20 varieties of olives and these olives are originally imported from Italy, Greece, Spain, California and Israel. NZ producers maintained higher standards related to the production process of the olive oil. NZ is now regularly winning the awards related to the premium quality of the olive oil (Natural exports NZ, n.d.). Exports related to NZ olive oil are insignificant, as annual production of NZ related to the extra virgin olive oil (EVOO) is estimated up to 400 tons per year which is equal to 0.01% of global production. Value related to the olive oil market of NZ is estimated to be $35m in 2011. Products produced by the NZ supporters are distributed through supermarket chains that are regional supermarkets, speciality shops, direct sales and farmers markets ( Sutton Burland, 2014). Olive oil market trends: As per the FAO table related to the olive oil importers of the world, UK stands on 6th position in the world. During the period of 2014, share of UK in context of olive oil imports stood at 3.82%, while in the year 1990 this contribution was only 0.6%. As stated by the British statistics, during the period of 2010-2014, value related to the UK olive oil imports witnessed noteworthy variation per year such as in 2011 there is sudden increase of 1.12%, in 2012 there is decrease of 11.9%, and 2013 witnessed increase of 16.14%. In 2014 total imports in UK related to live oil stood at 36949.8 tons, which worth 85.92 million pounds management. However, these imports had being increased by 6.40% in lieu of volume but decreased by 2.12% in value (Paisiadis, 2015). According to the Greek embassy in London the main suppliers of the olive oil to the United Kingdom are: Supplier % of import during the period 2010-2014 Spain 46.9% in lieu of value and 53.69% in lieu of volume. Italy 40.75% in lieu of value and 35.04% in lieu of volume. Germany 5.36% in lieu of value and 5.45% in lieu of volume. Greece 3.80% in lieu of value and 3.19% in lieu of volume. Presently, almost half of the households in UK consume olive oils, while during the year of 2001 this figure is only 31%. For the period of 2013-2014, almost 62000 tons of olive oils were consumed in the UK. This amount is more than ten times in comparison of amount recorded in 1990.sales related to olive oil also exceeds by 160 million pounds and this is the data of 2013. In the year 2014-2015, authoritys recorded small reduction in consumption of olive oil that is 61000 tones is provided. The most important market of olive oil in UK is London and the surrounding area of London also. This region is important from commercial point of view as it has more population (Mili, 2006). It must be noted that, there is increase in consumption of olive oil in Britain (from 6200 tons in 1990 to 62000 tones), and this is considered as an hopeful number for the olive oil industry and because of this Britain become the worlds 10th major olive oil-consuming country (Atoui, 2016). In major markets people changed their dietary style, stated by the evolution. In UK there is consumption of almost 65000 tones, an increase of 763 % and 465 %, respectively. It must be noted that growth related to the global demand for olive oil has been powered because of its health benefits which is associated with the olive oil consumption. This can be understood through example, UK during the period of 1990-1991 consumes 68000 metric tons of olive oil and in the period of 2015-2016 it consumes almost 600,000 tons of olive oil. It shows the difference in consumption of 763% (Granittto, 2016). After considering the above facts, it is clear there is immense increase in the olive oil consumption in UK and because of this it can be said that UK has strong market of olive oil and exporters of New Zealand can enter in this market. Consumer behavior in consumption of olive oil: Study related to consumer behavior in any market mainly focus on evaluating the elements because of which individuals make decisions to spend their resources in categories related to consumption (Schiffman and Kanuk, 2001). In context of olive oil, the nutritional value and taste of olive oil increase its demand between the consumers. Additionally, it provides various health benefits which can be considered as another important factor in increasing demand of olive oil. However limited production of olive oil in some geographic footprints along with the fluctuations occurred in olive oil prices affect the growth of the market. UK is considered as strong market for olive oil and increase in demand of propose various opportunities to the exporters of NZ (Blery Sfetsiou, 2008). Generally, users of olive oil prefer high a quality of oil, and UK is the market in which customers are brand conscious. In other words, consumers of UK prefer those olive oil products which ensure quality of the oil instead of quantity. Therefore, it is necessary for the producers to export high quality of olive oil in UK. Target market and competition: Company can mainly target the Greeks who consume olive oil. The main target markets of this company are woman who aged between 25 and 44 years old, because in maximum cases it is woman who is responsible to purchase the supplies of the house which also includes olive oil. Exporters can also target the individual who are concerned about their health, as stated this oil has various health benefits and preferred by those people who follow healthy diet and wants to remain fit. On the other hand, exporters can also target the restaurants and food centers who preferred to serve healthy food to their clients (MPIE, 2014). PEST analysis stands for Political factors, Economic Factors, Social factors, and technological factors. All these factors in context of olive oil market in United Kingdom are stated below: Political factors- in 2003, regulations of EC restrict the olive oil distribution in packages more than over 5l without labels and these regulations also put obligations on producers to put their name and address on the packaging. Additionally, these regulations also impose standards on the producers of olive oil in context of their establishments, tools, technical methods related to production and standardization, etc. These standards provide the guarantee related to the high quality of the olive oil. Economic factors: less productivity of olive oil in New Zealand directly affects the sale of consistent olive oil, because of its high price (Guerrero, Abad, Jimenez Garcia, 2012). Social factors- those people who are concerned about the environment demand only those products which are environment friendly, and this can be understood through example that is waste elaboration units, recycling, etc. In other words, producers must ensure that they are using such technology to produce olive oil which is environment friendly. Technological factors: evolution related to technology increase the need to use high-end technological equipment for the purpose of producing olive oil of high quality and to control quality of the oil. Additionally, innovations in the technology should also be used in the offices of the organization, accounting department, customer service, etc (Munoz, 2017). Trade barriers: International trade agreements, mainly bilateral trade agreements with the third countries is considered as biggest trade barrier for New Zealand exporters, because these agreements provide easy access to some countries to the EU markets such as Tunisia and Morocco. Imports of olive oil in EU from these countries are allowed in three regimes, and all these regimes are stated below: The countries have preferential tariff and quota regimes such as in case of Tunisia unique significant quota is 57165 tons in bulk in 2005, entering with 0% tariff. Countries also get benefit of inward processing regime, which means almost 60% to 80% of the total volume of EU olive oil imports, are mainly from Tunisia and other are from different suppliers such as from Turkey, Morocco and Syria. It must be noted that quantity of olive oil imported under this regime is high in case production of EU is low. One more regime is there which is known as normal (Most Favoured Nation MFN) regime, and under this regime ad-valorem tariff equivalents are quite high such as 65% to120%, it completely depends on the category of product (Mili, 2006). As per the current negotiations of WTO, there is elimination of subsidies given by EU in context of agricultural exports by the year 2013, and a significant reduction in tariffs and linkage of domestic support to the production and prices of agriculture, for the purpose of reducing the distortions on the international market. There are number of exporting countries which demand further liberalization of world agricultural markets such as Brazil, the United States and India. In context of non-tariff barriers, there are number of countries which prefer to protect their domestic producers and consumers. This can be understood through example, some developed countries such as Switzerland and japan opted explicit admission of the principle of precaution stated in the WTO agreements. Different countries limit the imports of particular products with different barriers such as quantitative import restrictions, variable import levies, antidumping duties, restrictive customs procedures and administrative practices, heath and sanitary regulations, safety standards, and labeling and certification requirements (Ronen, 2017). Brexit impact of NZ exporters: Because of the Brexit, it is estimated that price related to imported goods will be rise by 8% at least and this also include agriculture items such as olive which is expected to be rise by 20%. This increase in price happens because of the producers of different countries such as Greece, New Zealand, and Italy experiencing poor harvesting from last few months (NZ Herald, 2017). In case, UK decided to adopt more free market approach then it would cause issues to the existing exporters of the UK olive oil industry, as they lose their preferential market share and strong access to the UK buyers. However, brexit will provide benefit to the other olive oil producing companies such as Australia and New Zealand. Farmers from these countries previously complained that the stringent labeling and marketing requirements in context of olive oil make the selling difficult in EU markets (OOT, n.d.). Marketing Strategies: Following are some marketing strategies which can be used by the exporters of New Zealand. The product strategy: as stated above, exporters of New Zealand desire to supply and allocate large range of olive products in the market of UK. A product related to the olive oil includes high quality brands of products made from Extra Virgin Olive Oil, Extra Light Olive Oil, and Organic Olive Oil. The most important characteristics of olive oil include high quality of the oil, health benefits, versatility, etc., and consideration of these characteristics provides competitive advantage to the exporter over others. The place strategy- evaluation of industry and increase in trends of olive oil in the UK market associated with the increased consumption of olive oil makes the olive oil market of UK an ideal market for olive oil produced by the exporters of NZ. It must be noted that, analysis of UK market on situation basis revealed different strengths and opportunities which can be grabbed by the exporters (ILO, 2014). The promotion strategy- exporters can choose different medium for distributing their olive oil, and these medium includes direct sales, retail distributors, health clubs, specialty stores, and NZ Exports online stores. Wide range of communication and advertising channels can also be used by exporters for promoting their products, and for this purpose they can adopt three types of approaches that are internet, print media, and TV commercials. Pricing Strategy- price related to olive oil and other related products based on the quality and quantity of the product, and also on the dominant market prices. However, pricing related to the product must be done in competitive manner. Conclusion: After considering the above facts, it can be said that market of UK in context of olive oil is a developing market, and this market has good scope in future for exporters of NZ. Olive oil is used in different products such as in soaps and cosmetics. It is also used for the purpose of food and fish storage. As per the FAO table related to the olive oil importers of the world, UK stands on 6th position in the world. It must be noted that, industry analysis and increasing trends in the UK oil industry associated with the increased consumption of olive oil makes the olive oil market of UK an ideal market for olive oil produced by the exporters of NZ. Brexit provide benefit to the other olive oil producing companies such as Australia and New Zealand. 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