Review on Article - What Is the Right Supply Chain for...

What Is the Right Supply Chain for Your Product ? Article by Marshall L.Fisher INTRODUCTION †¢ Marshall L.Fisher is the Stephen J.Heyman Professor of Operations and Information Management and co-director of the Fishman-Davidson Center for Service and Operations Management at the University of Pennsylvania’s Wharton School in Philadelphia. †¢ His current research focuses on how to manage the supply of products with hard-to –predict demand. Devising the Ideal Supply-Chain Strategy †¢ According to research by Marshall L.Fisher, before devising a supply chain, consider the nature of the demand for your products. †¢ For example , product life cycle, demand predictability patterns ,product variety market standards for lead time †¦show more content†¦For any company with innovative products, the rewards from investment in improving supply chain responsiveness arc usually much greater than the rewards from investments in improving the chain’s efficiency. Most Important in this environment is to read early sales numbers or other market signals and to react quickly so that the crucial flow of information occurs not only within the chain but also the marketplace to the chain. Example – Compaq – decided to continue producing certain high-variety , short-life-cycle circuits inhouse rather than outsource them to a low –cost Asian country, because local production gave the company increased flexibility and shorter lead times . †¢ †¢ †¢ †¢ EFFECTIVE SUPPLY CHAINS Efficient Supply Responsive Supply Efficient Supply of Functional Products †¢ †¢ †¢ Replacement of cost reduction/cutting cost To reach the point of diminishing returns within their organization’s own boundaries. Better coordination across corporate boundaries with suppliers and distributors presents the greatest opportunities. Eg – Campbell – offers some valuable lessons. Soup is a functional product with price sensitive demand, Campbell was correct to pursue physical efficiency get higher profits. Responsive Supply of Innovative Products †¢ †¢ Uncertainty in demand Managers must need to understand each of 4 tools and blend them in a recipe that’s rightShow MoreRelatedArticle Review- What Is the Right Supply Chain for Your Product?1179 Words   |  5 PagesArticle Review- What is the right supply chain for your product? by Marshall L. Fisher What is the right supply chain for your product ? is the question asked by Marshall L. Fisher in his article titled, â€Å"What is the Right Supply Chain for Your Product ?† published in March-April 1997 issue of the Harvard Business Review. Author raises the question stating the fact that new ideas and technology implemented haven’t lead to improved performance. Performance has not become better but rather in atRead MoreArticle Review- What Is the Right Supply Chain for Your Product?1173 Words   |  5 PagesArticle Review- What is the right supply chain for your product? by Marshall L. Fisher What is the right supply chain for your product ? is the question asked by Marshall L. Fisher in his article titled, â€Å"What is the Right Supply Chain for Your Product ?† published in March-April 1997 issue of the Harvard Business Review. Author raises the question stating the fact that new ideas and technology implemented haven’t lead to improved performance. Performance has not become better but rather inRead MoreReview on Article - What Is the Right Supply Chain for Your Products1505 Words   |  7 PagesWhat Is the Right Supply Chain for Your Product ? Article by Marshall L.Fisher INTRODUCTION †¢ Marshall L.Fisher is the Stephen J.Heyman Professor of Operations and Information Management and co-director of the Fishman-Davidson Center for Service and Operations Management at the University of Pennsylvania’s Wharton School in Philadelphia. †¢ His current research focuses on how to manage the supply of products with hard-to –predict demand. Devising the Ideal Supply-Chain Strategy †¢ According toRead MoreBenefits Of A Supply Chain Management Essay1697 Words   |  7 PagesA supply chain management may be defined as the process involving all the activities like planning, organising, implementing and controlling the cost effective flow of goods from the point of origin to the point of consumption. This involves various other activities which is required to add value to the product along the supply chain like procurement, sourcing and conversion of the products. 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